Case Study: How Scholle Law Increased Local Leads with GMB Optimization
Client Overview
Business Name: Scholle Law Car & Truck Accident Attorneys
Industry: Legal Services / Personal Injury Law
Location: Georgia, USA
Client Type: Local Law Firm
Scholle Law Car & Truck Accident Attorneys is a trusted personal injury law firm based in Georgia, with a strong reputation for handling car, truck, and serious accident cases. While their legal team was highly experienced and results-driven, their online visibility—especially on local search—was not matching their expertise. They needed a better way to be found by people searching for legal help in their area.
The Challenge
Despite having an active legal practice, Scholle Law was missing out on valuable local traffic due to an under-optimized Google Business Profile. Their profile lacked key information such as accurate service categories, updated business hours, keyword-rich descriptions, and relevant local content. As a result, they were not ranking well in Google Maps or the local pack for competitive keywords like “car accident lawyer Georgia” or “truck accident attorney near me.”
They also had minimal activity on their profile — no posts, limited photos, and no strategy to encourage reviews or improve engagement.
The Solution
We implemented a full GMB Optimization campaign tailored to the legal industry. First, we audited the existing Google Business Profile and corrected outdated or incomplete information. We optimized the business description using relevant keywords while maintaining a professional and trustworthy tone.
Next, we selected the most accurate primary and secondary categories (e.g., Personal Injury Attorney, Trial Attorney, Law Firm) to improve relevance for local search queries. We also uploaded high-quality branded photos, added service areas, and ensured NAP (Name, Address, Phone) consistency across local directories.
To boost engagement and signals to Google, we published weekly GMB posts including legal tips, case results, and updates about the firm. We also set up a system for the client to actively request and respond to reviews, which helped build credibility and increase conversions.
The Results
Within just 3 to 4 weeks of our Google Business Profile optimization, Scholle Law reached the #1 spot in the Google 3-Pack for the highly competitive keyword “accident attorneys Georgia.” This top placement brought immediate visibility to the firm for people searching for legal help in their area.
Their profile views surged from around 4,800 to over 12,000, and engagement metrics followed: phone calls, website clicks, and direction requests all increased significantly. Most importantly, local leads began flowing in — with more inquiries from people actively searching for a car or truck accident attorney nearby.
What’s more impressive is that all of these gains were achieved without running any paid ads — just smart, focused local SEO through GMB optimization. This result not only strengthened Scholle Law’s online authority but also gave them a major competitive edge in Georgia’s saturated legal market.
